Tennessee Attorney General Jonathan Skrmetti announced he joined the Department of Justice and seven state attorneys general in filing a civil antitrust suit against Google.
The complaint alleges Google has monopolized multiple key digital advertising technologies, collectively referred to as the “ad tech stack.” Website publishers and advertisers depend on this technology to sell and buy ads, thus reaching potential customers. The plaintiffs allege Google’s actions are in violation of Sections 1 and 2 of the Sherman Act. The plaintiffs seek to restore competition in the digital advertising market.
General Skrmetti is joined in this effort by the Department of Justice and state attorneys general from California, Colorado, Connecticut, New Jersey, New York, Rhode Island, and Virginia.